Prometheus Inc. Principal Scientist Joseph J. Kranz, has been a key force behind the reconciliation of rational decision-making theory with the realities of behavioral decision-making in modeling the acquisition and investment milieu. Dr. Kranz has performed as a DoD Program Manager and received, among others, the Superior Civil Service Award and the Naval Sea Systems Command Quality Champions award. His current research focus is on fast and frugal heuristic decision making in real time command and control and emergency medicine contexts. He has been an Operations Research principle for the DoD and has developed cost analysis and decision models that have demonstrated, among other things, the ROI of engineering level of effort and the ROI of intangible assets. Also as noted above he has presented numerous papers at academic forums on decision-making under uncertainty, cost analysis and Human Systems Integration.
